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There are 28 items indexed to this topic.


APUSH-30-D-2

Consumer culture


Resources:

New Deal Order
Resource Type: E-Seminar

Relevant transcripts:
The consumer economy was made possible by growing abundance.
A period of exuberant innovation in art and of faith in scientific progress.

The Stable Fifties
Resource Type: E-Seminar

Relevant pages:
The Suburbs

The Suburbs: Homogenity
Resource Type: Primary Source
Ad for Levittown, N.Y.

The Suburbs: Conformity and Isolation
Resource Type: Primary Source
Ad describes the rush by veterans to buy homes in Levittown, N.Y.

The Suburbs: Conformity and Isolation
Resource Type: Primary Source
Customers wait in line to buy houses in Levittown, N.Y.

The Suburbs: Conformity and Isolation
Resource Type: Primary Source
Square dancers celebrate Levittown's 10th anniversary.

America Since 1945—E-Seminar 3, The Stable Fifties
Resource Type: E-Seminar
In The Stable Fifties, the third e-seminar in the series America Since 1945, Professor Alan Brinkley examines the shift in American economics and culture that occurred after World War II. While many other combatant countries faced a slow rebuilding period after the war's end, the United States celebrated a vast and steady economic boom that began during the war and continued for the next twenty years. Professor Brinkley examines aspects of American middle-class culture during the Eisenhower years, including the rise of television and the expansion of the suburbs. He also offers a perspective on the Eisenhower presidency.

The Counterculture
Resource Type: Document-Based Question
Although the decade of the 1950s deserves its reputation as an age of political, social, and cultural conformity, seeds of social discontent nevertheless permeated American society. This carefully crafted DBQ focuses on the intellectual and artisitic critics of the affluent society, as well as the origins of the women's and civil-rights movements.

Levitt On Communism and Home Ownership
Resource Type: Primary Source
As the first community of its kind, Levittown, New York, located 25 miles east of Manhattan on Long Island, heralded the postwar arrival of suburban America with its mass-produced housing. William Levitt is quoted as saying the following.

I Am Waiting
Resource Type: Primary Source
One of the beat poets, Ferlinghetti captures an alternative perspective on life in postwar America in this poem.

Levittown, New York
Resource Type: Primary Source
As the first community of its kind, Levittown, New York, located 25 miles east of Manhattan on Long Island, heralded the postwar arrival of suburban America with its hundreds of acres of mass-produced housing.

The Affluent Soceiety: Public vs. Private Sectors
Resource Type: Primary Source
John Kenneth Galbraith, a prominent Harvard economist, outlined in this article the necessary balance that should exist between the private and public sectors of the American economy.

The Other America
Resource Type: Primary Source
With this book, writer and social activist Michael Harrington helped launch the New Left movement of the 1960s and its concerns about American poverty and social injustice.

The Feminine Mystique
Resource Type: Primary Source
Founder of the National Organization for Women (NOW), Betty Friedan wrote this influential treatise critiquing the loneliness and dissatisfaction felt by many suburban housewives in postwar America.

Economic Prosperity in the 1950s in the United States
Resource Type: Teaching Activity
The purpose of this classroom activity on economic prosperity in the 1950s is to analyze the forces that have paradoxically led to a cultural homogeneity, on the one hand, and to a contesting of cultural conformity, on the other. The role of television is closely examined in terms of how it helped to shape public perceptions—sometimes reinforcing a sense of unity, at other times sowing the seeds of discord.


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