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APUSH-30-D

homogenized society


1.  Prosperity: economic consolidation

2.  Consumer culture

3.  Consensus of values


Resources:

New Deal Order
Resource Type: E-Seminar

Relevant pages:
Legacies
Legacies: Abundance
The New Framework
Allure of the New

Relevant transcripts:
The ideas of British economist John Maynard Keynes (1883–1946) became extremely popular in postwar America.
The consumer economy was made possible by growing abundance.
A period of exuberant innovation in art and of faith in scientific progress.

The Politics of Anticommunism
Resource Type: E-Seminar

Relevant pages:
Impact of the Cold War: The Iron Triangle
The Red Scare: A Totalitarian Nightmare

Relevant transcripts:
A focus on national security and intelligence.

The Stable Fifties
Resource Type: E-Seminar

Relevant pages:
Abundance
Abundance: The American Middle Class
Abundance: Defining the Middle Class
Television
Television: Messages and Sponsors
Television: Sitcoms
Television: Two-Edged Sword
The Suburbs
The Suburbs: Homogenity
The Suburbs: Conformity and Isolation

Relevant transcripts:
The illusion of redistribution.
What happened to the middle class?
Outside the middle class.
A media president.

The Subversive Fifties
Resource Type: E-Seminar

Relevant pages:
Disillusionment
Other Americans
Other Americans: Pressured to Conform
Environmental Critique: Pollution and Health
Feminism
Feminism: Two Different Spheres
Poverty
Poverty: Structural Poverty
Timeline

Relevant transcripts:
Not a people united.
Increasing disenchantment.
The feminine mystique.
Whose fault was it?

Abundance: The American Middle Class
Resource Type: Primary Source
Scene of typical middle-American life.

Television: Sitcoms
Resource Type: Primary Source
Audrey Meadows and Jackie Gleason in a promotional portrait for The Honeymooners.

Television: Two-Edged Sword
Resource Type: Primary Source
Lucille Ball and her husband, Desi Arnaz, costars of I Love Lucy.

The Suburbs: Homogenity
Resource Type: Primary Source
Aerial view of Levittown, N.Y.

The Suburbs: Homogenity
Resource Type: Primary Source
Ad for Levittown, N.Y.

The Suburbs: Conformity and Isolation
Resource Type: Primary Source
Families move into Levittown, N.Y.

The Suburbs: Conformity and Isolation
Resource Type: Primary Source
Welcome wagon offers gifts from local merchants to new arrivals in Levittown, N.Y.

The Suburbs: Conformity and Isolation
Resource Type: Primary Source
Cape Cod–style houses in Levittown, N.Y.

The Suburbs: Conformity and Isolation
Resource Type: Primary Source
Dance rehearsal in Levittown, N.Y. (1950).

Other Americans
Resource Type: Primary Source
A corporate board of directors (1961).

Other Americans: Pressured to Conform
Resource Type: Primary Source
Cover of The Organization Man by William H. Whyte, Jr. (1956).

America Since 1945—E-Seminar 4, The Subversive Fifties
Resource Type: E-Seminar
In The Subversive Fifties, the fourth e-seminar in the series America Since 1945, the eminent historian Alan Brinkley discusses a variety of early counterculture movements—literary, social, and environmental—whose origins date back to the 1950s and early 1960s. He also covers the roots of the civil-rights movement, discussing the Montgomery bus boycott, in which Martin Luther King Jr. first gained national attention.

Review of Invisible Man
Resource Type: Primary Source
New York intellectual Irving Howe affirms Ralph Ellison's book Invisible Man as a "Negro novel."

The Organization Man
Resource Type: Primary Source
William Whyte discusses the institutionalized and bureaucratized aspects of life in America.

The Affluent Society
Resource Type: Primary Source
Galbraith's classic study of 1950s America discusses the irony of the existence of significant poverty in affluent America.

Eisenhower at a Football Game
Resource Type: Primary Source
Eisenhower served as president of Columbia University; here he is seen waving a Columbia University pennant in one hand and an Army pennant in the other at a college football game.

Modern Republicanism and the New Right
Resource Type: Document-Based Question
The development of a Republican majority is the focus of this DBQ, which explores the larger issues of modern republicanism in postwar America and the emergence of the new right. Electoral maps provide in-depth analyses of presidential elections since the 1960s.

Eisenhower and the Politics of the 1950s
Resource Type: Document-Based Question
This selection of primary sources gives students an opportunity to examine different layers of dissent during the Eisenhower presidency. Although President Eisenhower enjoyed great public support, his administration was challenged by problems at home and abroad.

The Counterculture
Resource Type: Document-Based Question
Although the decade of the 1950s deserves its reputation as an age of political, social, and cultural conformity, seeds of social discontent nevertheless permeated American society. This carefully crafted DBQ focuses on the intellectual and artisitic critics of the affluent society, as well as the origins of the women's and civil-rights movements.

Levitt On Communism and Home Ownership
Resource Type: Primary Source
As the first community of its kind, Levittown, New York, located 25 miles east of Manhattan on Long Island, heralded the postwar arrival of suburban America with its mass-produced housing. William Levitt is quoted as saying the following.

Schlesinger on Freedom
Resource Type: Primary Source
Arthur M. Schlesinger Jr., a noted American historian, wrote this influential book to argue that a rejuvenated faith in democratic ideals and the continuation of New Deal liberalism would safeguard America from the twin threats of totalitarianism and fascism.

Joseph McCarthy's Speech
Resource Type: Primary Source
Senator Joseph R. McCarthy, an unremarkable member of Congress from Wisconsin, burst onto the national political scene in 1950, after announcing to a West Virginia audience that he held in his hand a list of 205 American Communists who worked in the U.S. State Department.

Convergence
Resource Type: Primary Source
Renowned for his technique of spontaneous "splatter" or "action" painting, Jackson Pollock (1912–56) emerged as the leading American artist of the abstract expressionist movement.

I Am Waiting
Resource Type: Primary Source
One of the beat poets, Ferlinghetti captures an alternative perspective on life in postwar America in this poem.

Levittown, New York
Resource Type: Primary Source
As the first community of its kind, Levittown, New York, located 25 miles east of Manhattan on Long Island, heralded the postwar arrival of suburban America with its hundreds of acres of mass-produced housing.

The Affluent Soceiety: Public vs. Private Sectors
Resource Type: Primary Source
John Kenneth Galbraith, a prominent Harvard economist, outlined in this article the necessary balance that should exist between the private and public sectors of the American economy.

The Other America
Resource Type: Primary Source
With this book, writer and social activist Michael Harrington helped launch the New Left movement of the 1960s and its concerns about American poverty and social injustice.

The Feminine Mystique
Resource Type: Primary Source
Founder of the National Organization for Women (NOW), Betty Friedan wrote this influential treatise critiquing the loneliness and dissatisfaction felt by many suburban housewives in postwar America.

The Avant-Garde Artists of the 1950s
Resource Type: Classroom Simulation
In this creative simulation, students role-play avant-garde artists of the 1950s to discuss important issues of the times (politics, the affluent society, race relations, women, etc.) from an artistic and intellectual perspective.

Sixties Radicalism and Conservatism
Resource Type: Document-Based Question
Dissent and social protest characterize the 1960s. Enduring images of the decade recall its civil-rights marches, antiwar protests, and rallies of members of various social grouips—women, farmworkers, American Indians—calling for greater justice. The documents within the DBQ represent a variety of voices, illustrating the tensions between countercultural movements of the 1960s and conservative reactions against them. This DBQ contextualizes the debates of the 1960s within a longer-term analysis of the divisions between left and right in the United States since the beginning of the Cold War.

The New Framework
Resource Type: Primary Source
Still from In Our Hands, Part 2: What We Have (1950).

Abundance
Resource Type: Primary Source
Poster from the U.S. Housing Authority (1940s).

Abundance
Resource Type: Primary Source
New York City housing project (c. 1950).

America Since 1945—E-Seminar 3, The Stable Fifties
Resource Type: E-Seminar
In The Stable Fifties, the third e-seminar in the series America Since 1945, Professor Alan Brinkley examines the shift in American economics and culture that occurred after World War II. While many other combatant countries faced a slow rebuilding period after the war's end, the United States celebrated a vast and steady economic boom that began during the war and continued for the next twenty years. Professor Brinkley examines aspects of American middle-class culture during the Eisenhower years, including the rise of television and the expansion of the suburbs. He also offers a perspective on the Eisenhower presidency.

Environmental Critique: DDT
Resource Type: Primary Source
Farmer sprays DDT pesticide on trees (1948).

Environmental Critique: DDT
Resource Type: Primary Source
Cover of Silent Spring by Rachel Carson (1962), which exposed data on the harmful effects of DDT and other chemical pesticides.

The Affluent Society
Resource Type: Primary Source
Galbraith's classic study of 1950s America discusses the irony of the existence of significant poverty in affluent America.

Homogenized Society and Conformity
Resource Type: Document-Based Question
This carefully crafted selection of primary sources will allow students to weigh the multiplicity of factors that influenced American culture in the 1950s, such as the Cold War, government policies, legislation, corporations, and television. Students can focus on the extent to which consensus and conformity dominated relations among or within various social groups.

The Counterculture
Resource Type: Document-Based Question
Although the decade of the 1950s deserves its reputation as an age of political, social, and cultural conformity, seeds of social discontent nevertheless permeated American society. This carefully crafted DBQ focuses on the intellectual and artisitic critics of the affluent society, as well as the origins of the women's and civil-rights movements.

Levitt On Communism and Home Ownership
Resource Type: Primary Source
As the first community of its kind, Levittown, New York, located 25 miles east of Manhattan on Long Island, heralded the postwar arrival of suburban America with its mass-produced housing. William Levitt is quoted as saying the following.

Convergence
Resource Type: Primary Source
Renowned for his technique of spontaneous "splatter" or "action" painting, Jackson Pollock (1912–56) emerged as the leading American artist of the abstract expressionist movement.

I Am Waiting
Resource Type: Primary Source
One of the beat poets, Ferlinghetti captures an alternative perspective on life in postwar America in this poem.

Levittown, New York
Resource Type: Primary Source
As the first community of its kind, Levittown, New York, located 25 miles east of Manhattan on Long Island, heralded the postwar arrival of suburban America with its hundreds of acres of mass-produced housing.

The Affluent Soceiety: Public vs. Private Sectors
Resource Type: Primary Source
John Kenneth Galbraith, a prominent Harvard economist, outlined in this article the necessary balance that should exist between the private and public sectors of the American economy.

The Other America
Resource Type: Primary Source
With this book, writer and social activist Michael Harrington helped launch the New Left movement of the 1960s and its concerns about American poverty and social injustice.

The Feminine Mystique
Resource Type: Primary Source
Founder of the National Organization for Women (NOW), Betty Friedan wrote this influential treatise critiquing the loneliness and dissatisfaction felt by many suburban housewives in postwar America.

Economic Prosperity in the 1950s in the United States
Resource Type: Teaching Activity
The purpose of this classroom activity on economic prosperity in the 1950s is to analyze the forces that have paradoxically led to a cultural homogeneity, on the one hand, and to a contesting of cultural conformity, on the other. The role of television is closely examined in terms of how it helped to shape public perceptions—sometimes reinforcing a sense of unity, at other times sowing the seeds of discord.

Middle-Class America and Its Discontents
Resource Type: Classroom Simulation
This simulation asks students to place themselves in a Greenwich Village coffeehouse on the eve of the 1960s. Replicating a broad spectrum of American society, from conservatives to counterculture critics, students will understand how the fifties represented an era of consensus that paradoxically carried the seeds of protest that would fuel the rebellion of the sixties.

National Politics: Looking to Business
Resource Type: Primary Source
President-elect Eisenhower, Viscount Bernard L. Montgomery, and Don G. Mitchell, president of Sylvania corporation (1958).

The Suburbs: Homogenity
Resource Type: Primary Source
Ad for Levittown, N.Y.

The Suburbs: Conformity and Isolation
Resource Type: Primary Source
Ad describes the rush by veterans to buy homes in Levittown, N.Y.

The Suburbs: Conformity and Isolation
Resource Type: Primary Source
Customers wait in line to buy houses in Levittown, N.Y.

The Suburbs: Conformity and Isolation
Resource Type: Primary Source
Square dancers celebrate Levittown's 10th anniversary.

America Since 1945—E-Seminar 3, The Stable Fifties
Resource Type: E-Seminar
In The Stable Fifties, the third e-seminar in the series America Since 1945, Professor Alan Brinkley examines the shift in American economics and culture that occurred after World War II. While many other combatant countries faced a slow rebuilding period after the war's end, the United States celebrated a vast and steady economic boom that began during the war and continued for the next twenty years. Professor Brinkley examines aspects of American middle-class culture during the Eisenhower years, including the rise of television and the expansion of the suburbs. He also offers a perspective on the Eisenhower presidency.

The Counterculture
Resource Type: Document-Based Question
Although the decade of the 1950s deserves its reputation as an age of political, social, and cultural conformity, seeds of social discontent nevertheless permeated American society. This carefully crafted DBQ focuses on the intellectual and artisitic critics of the affluent society, as well as the origins of the women's and civil-rights movements.

Levitt On Communism and Home Ownership
Resource Type: Primary Source
As the first community of its kind, Levittown, New York, located 25 miles east of Manhattan on Long Island, heralded the postwar arrival of suburban America with its mass-produced housing. William Levitt is quoted as saying the following.

I Am Waiting
Resource Type: Primary Source
One of the beat poets, Ferlinghetti captures an alternative perspective on life in postwar America in this poem.

Levittown, New York
Resource Type: Primary Source
As the first community of its kind, Levittown, New York, located 25 miles east of Manhattan on Long Island, heralded the postwar arrival of suburban America with its hundreds of acres of mass-produced housing.

The Affluent Soceiety: Public vs. Private Sectors
Resource Type: Primary Source
John Kenneth Galbraith, a prominent Harvard economist, outlined in this article the necessary balance that should exist between the private and public sectors of the American economy.

The Other America
Resource Type: Primary Source
With this book, writer and social activist Michael Harrington helped launch the New Left movement of the 1960s and its concerns about American poverty and social injustice.

The Feminine Mystique
Resource Type: Primary Source
Founder of the National Organization for Women (NOW), Betty Friedan wrote this influential treatise critiquing the loneliness and dissatisfaction felt by many suburban housewives in postwar America.

Economic Prosperity in the 1950s in the United States
Resource Type: Teaching Activity
The purpose of this classroom activity on economic prosperity in the 1950s is to analyze the forces that have paradoxically led to a cultural homogeneity, on the one hand, and to a contesting of cultural conformity, on the other. The role of television is closely examined in terms of how it helped to shape public perceptions—sometimes reinforcing a sense of unity, at other times sowing the seeds of discord.

Key Figures
Resource Type: Primary Source

America Since 1945—E-Seminar 3, The Stable Fifties
Resource Type: E-Seminar
In The Stable Fifties, the third e-seminar in the series America Since 1945, Professor Alan Brinkley examines the shift in American economics and culture that occurred after World War II. While many other combatant countries faced a slow rebuilding period after the war's end, the United States celebrated a vast and steady economic boom that began during the war and continued for the next twenty years. Professor Brinkley examines aspects of American middle-class culture during the Eisenhower years, including the rise of television and the expansion of the suburbs. He also offers a perspective on the Eisenhower presidency.

Homogenized Society and Conformity
Resource Type: Document-Based Question
This carefully crafted selection of primary sources will allow students to weigh the multiplicity of factors that influenced American culture in the 1950s, such as the Cold War, government policies, legislation, corporations, and television. Students can focus on the extent to which consensus and conformity dominated relations among or within various social groups.

The Counterculture
Resource Type: Document-Based Question
Although the decade of the 1950s deserves its reputation as an age of political, social, and cultural conformity, seeds of social discontent nevertheless permeated American society. This carefully crafted DBQ focuses on the intellectual and artisitic critics of the affluent society, as well as the origins of the women's and civil-rights movements.

Levitt On Communism and Home Ownership
Resource Type: Primary Source
As the first community of its kind, Levittown, New York, located 25 miles east of Manhattan on Long Island, heralded the postwar arrival of suburban America with its mass-produced housing. William Levitt is quoted as saying the following.

Schlesinger on Freedom
Resource Type: Primary Source
Arthur M. Schlesinger Jr., a noted American historian, wrote this influential book to argue that a rejuvenated faith in democratic ideals and the continuation of New Deal liberalism would safeguard America from the twin threats of totalitarianism and fascism.

Joseph McCarthy's Speech
Resource Type: Primary Source
Senator Joseph R. McCarthy, an unremarkable member of Congress from Wisconsin, burst onto the national political scene in 1950, after announcing to a West Virginia audience that he held in his hand a list of 205 American Communists who worked in the U.S. State Department.

Convergence
Resource Type: Primary Source
Renowned for his technique of spontaneous "splatter" or "action" painting, Jackson Pollock (1912–56) emerged as the leading American artist of the abstract expressionist movement.

I Am Waiting
Resource Type: Primary Source
One of the beat poets, Ferlinghetti captures an alternative perspective on life in postwar America in this poem.

Levittown, New York
Resource Type: Primary Source
As the first community of its kind, Levittown, New York, located 25 miles east of Manhattan on Long Island, heralded the postwar arrival of suburban America with its hundreds of acres of mass-produced housing.

The Affluent Soceiety: Public vs. Private Sectors
Resource Type: Primary Source
John Kenneth Galbraith, a prominent Harvard economist, outlined in this article the necessary balance that should exist between the private and public sectors of the American economy.

The Feminine Mystique
Resource Type: Primary Source
Founder of the National Organization for Women (NOW), Betty Friedan wrote this influential treatise critiquing the loneliness and dissatisfaction felt by many suburban housewives in postwar America.

Middle-Class America and Its Discontents
Resource Type: Classroom Simulation
This simulation asks students to place themselves in a Greenwich Village coffeehouse on the eve of the 1960s. Replicating a broad spectrum of American society, from conservatives to counterculture critics, students will understand how the fifties represented an era of consensus that paradoxically carried the seeds of protest that would fuel the rebellion of the sixties.


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